‘Design is Power’ is series of social experiments that incite reaction conducted around campus with the purpose of exploring and understanding human nature. Each experiment exposed a specific human tendency ex. greed, fear, need for social belongingness. We wanted the viewers to question their impulses and realize their roles in a designed world. And as student designers, we hoped to explore the range of human responses we can call upon in our future work. Ultimately, the project culminated in a blog where the dialogue between designer and viewer was activated.