"I Heart NY" Super Bowl Video Park

The 2014 NY/NJ Super Bowl Host Committee came to us with the idea of using their space at Super Bowl Boulevard (35th street & Broadway) to highlight the wonders of New York State. My team and I took this simple directive and turned it into a fully immersive audiovisual experience that delighted tourists and New Yorkers alike. The Video Park allowed them to experience first hand what it feels to fly over NYC, ski down White Mount in the Adirondacks, kayak through Lake Placid, ride a train through the Hudson Valley, people watch in Soho or drive from Harlem to Downtown Manhattan in less than 10 seconds.

Back to Top