What's for Lunch and Why it Matters

Stop-motion video for Sodexo's annual sustainability report. Client: Sodexo Art Direction: Rachael Fry & Carter Schwarberg Music: Nicolas Ulloa Video Editing: Nicolas Ulloa Photography: Hans Neumann Typography: Eloisa Iturbe

A microsite and stop motion video for Sodexo that brings its complex, data-rich annual sustainability report to life in an accessible manner for a wide audience. The story focuses on the history of the American lunch, and how making healthy and sustainably responsible choices daily can make a difference. In the video, we used real food as the medium. Through stop motion animation, unhealthy and healthy foods were juxtaposed and transformed to illustrate the message in a fun and relevant way.

 
Storyboards:
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